Relaunch Werkmeister Sleep Culture

Werkmeister is a leading manufacturer of sleep systems – high-end pillows, mattresses and box springs. We are helping them completely reinvent themselves.

ondesign is working with Werkmeister on a complete brand relaunch including repositioning and new brand identity system, tagline development and comprehensive corporate design for all touchpoints: online, offline and POS. A uniform communications system for B2B and B2C, with a brand-centric visual world starting from a redrawn signet of the Werkmeister seagull.

Scope of the project

Positioning
Claim development
Corporate design
Web design
B2B communication, online/offline
Exhibition design
Packaging

Fattorie Romeo del Castello
FATTORIE ROMEO DEL CASTELLO
Corporate design
COOMEDIA
COOMEDIA
Corporate design
Werkmeister Schlafkultur
WERKMEISTER SCHLAFKULTUR
Corporate design
Bologna
BOLOGNA
Corporate design
Kates – Die Tennisplatz-Profis
KATES – Die Tennisplatz-Profis
Corporate Design
Schliemann de Haas
SCHLIEMANN DE HAAS
Corporate design
Heinz Sielmann Stiftung
HEINZ SIELMANN STIFTUNG
Corporate design
Ecole Schulverwaltungssoftware
ECOLE SCHULVERWALTUNGSSOFTWARE
Corporate design
Hydrosol - Corporate- and Event-design
HYDROSOL
Corporate design/event design
Knoell Finance
KNÖLL FINANCE
Corporate design
AWI
AWI
Corporate design
MUSEUM MACHT STARK
MUSEUM MACHT STARK
Corporate design
I VIGNERI
I VIGNERI
Corporate design
CITY MANAGEMENT HAMBURG
CITY MANAGEMENT HAMBURG
Corporate design
RENNSTEIG
RENNSTEIG
Corporate design
TAURON
TAURON
Naming
Corporate design