Brand relaunch of Werkmeister Sleep Culture

Werkmeister is a leading manufacturer of sleep systems – high-end pillows, mattresses and box springs. We are helping them completely reinvent themselves.

ondesign is working with Werkmeister on a complete brand relaunch including repositioning and new brand identity system, tagline development and comprehensive corporate design for all touchpoints: online, offline and POS. A uniform communications system for B2B and B2C, with a brand-centric visual world starting from a redrawn signet of the Werkmeister seagull.

www.werkmeister-schlafkultur.de

Werkmeister Corporate Design

Scope of the project

Positioning
Claim development
Corporate Design
Webdesign
B2B/B2C Communication
Trade fair/POS
Packaging

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