<span class='sliderHeadline1'>KROG</span><span class='sliderHeadline2'>From warehouse supplier to brand for ergonomic logistics: KROG. ››</span><span class='sliderHeadline1'>Hydrosol</span><span class='sliderHeadline2'>Brand relaunch <br> of good taste ››</span><span class='sliderHeadline1'>COOMEDIA</span><span class='sliderHeadline2'>Visual identity<br>for the cooperation<br>agency  ››</span><span class='sliderHeadline1'>LSBG</span><span class='sliderHeadline2'>Construction sites Hamburg – design for coordination ››</span><span class='sliderHeadline1'>Werkmeister Schlafkultur</span><span class='sliderHeadline2'>Corporate Branding<br>for sleep culture  ››</span><span class='sliderHeadline1'>Contact</span><span class='sliderHeadline2'>Make your brand<br>the new topic<br>of the day  ››</span>

Design strategies for people and brands in the world of B2B

We’re ondesign, a design agency in Hamburg. We develop corporate identities, and create brands that create excitement.

We design unique visual identities with our heads, hearts and hands. Brand strategy and design services such as corporate design, logo, website, and also editorial design and packaging – they all tell the story of your brand and make your company ready for a successful future. For many years our work has delighted clients in a wide range of B2B and B2C industries, as well as jurors in international design competitions.


From warehouse supplier to brand for ergonomic logistics: KROG.

Can a – at first glance – boring stock supplier become an attractive brand? Yes, it can.

For Valdemar Krog GmbH, we took a close look at the company's know-how, services and products, and thus developed a sustainable positioning and brand identity.

More about the corporate design project

B2B brand strategies: ondesign packages for more success.

What will change in the world in the next 5 years, but what will also remain? Where do opportunities arise in the highly dynamic B2B competition? How do our customers see us? And what does that mean for communication? These questions are on the minds of everyone who is responsible for the development and communication of B2B brands.

More about our brand strategy packages

Brand relaunch of good taste – for Hydrosol.

A sharpened profile for a global B2B brand. Why do people buy a food product for the second time and then again and again? For exactly one reason: because of the taste!

In the brand relaunch for the B2B company Hydrosol, this success factor played a central role.

More about the corporate design project


„We would like to thank our long-standing partner ondesign for their sensitivity and the right amount of design to bring artistic photography into focus. In our cooperation projects, ondesign repeatedly manages to highlight the wishes of very different partners in the design. The new recommended catalogue is impressive proof of this.“

Henning Schnittcher, Managing Director COOMEDIA

„ondesign has also initiated strategic questions in various workshops. Together we redefined our core values and only then started the design process. With the new website we can present what we do much better.“

Matthias Wasmuth, Managing Director, media service wasmuth GmbH

"Based on a deep understanding of the brand and our processes, ondesign has achieved a genuine modernisation for Mühlenchemie and in particular has expertly reinterpreted the central key visual."

Carsten Blum, Head of Marketing, Stern-Wywiol Gruppe

“The ondesign team developed a presence for us that really reflects how dynamic we are. Our new brand motivates us as much as it does our clients and partners.”

Henning Schnittcher, Managing Director, COOMEDIA

“The Hydrosol festschrift that ondesign created is an exact reflection of our innovativeness, our team spirit and the high quality of our technological solutions. Thank you!”

Dr. Matthias Moser, Geschäftsführer, Hydrosol

“Our staff is very engaged with the process of giving CTC a new image, and our customers have received it very positively. Thank you for your outstanding work.”

Prof. Dr. Axel Herrmann, CEO, CTC GmbH / an AIRBUS Company

“Our new logo is even faster and easier to recognize, especially in new media, and shows our association with the Sparda Bank.”

Andreas Tönjes, CEO, Sparda Immobilien GmbH

For us, design starts with a good discussion. With you.

You’ll find the ondesign agency in the heart of Hamburg, between downtown and the harbour, and at your side in all questions of brand building and brand strengthening. Contact us.


Strategy strengthens design.

Good design is effective only with the right strategy. So before we start on the creative, we first clarify the communication goals, define the core message and identify the target group.

More on brand strategy


Teamwork is inspiring.

Good ideas live from discussion. With our clients and amongst ourselves. We look over each other’s shoulders, criticise and inspire one another. Always as equals. Always with respect for each other’s abilities. So that good ideas become sustainable design.

More about the team


Winners - and not just once. We are honoured. We like to win just as much as our clients do. So we are very happy about the large number of awards and international design prizes to our name. And we’re doing all we can to make that number grow.


Want to get to know us? Now is the perfect time.

Are you looking for a design agency, or do you just have a question? Either way, use the form to let us know. Olav Jünke is looking forward to hearing from you!

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Your Contact Person
Olav Jünke

CEO and Founder /
Creative Director

T +49 (0) 172 400 27 36