Three design concepts for Bologna

Our agency was invited to an international design competition for a new branding for the city of Bologna, the capital of Emilia Romagna. The project scope comprised a new logo and motto for the city with its tremendous history and innovative present.

Three very different approaches resulted. Which would you have chosen?

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Projektumfang

Logodesign
Corporate Design
Visual identity

Fattorie Romeo del Castello

This Sicilian vineyard at the foot of Mt. Aetna has been family-owned for centuries. ondesign completely recast the old family coat of arms with its three pilgrim symbols (scallop, staff, rosemary sprig), and gave it an elegant feminine note, appropriate to the new mother-daughter management team. We also designed a complete alphabet based on a Jugendstil-era wine label. We created wine labels with historical wallpaper motifs from the family’s classicistic country estate. The olive oil produced by the Fattorie’s centuries-old trees got its own product branding under the name Felicjuso.

Scope of the project

Logo design
Corporate design
Visual identity
Packaging

Corporate and event design for Hydrosol

Based on its award-winning corporate design for Hydrosol, ondesign further refined the brand with new key visuals, icons and a clear visual idiom for print media, screen, fairs and events. Hydrosol presents a lively, unmistakable visual identity at all touchpoints.

The company is one of the world’s most successful technology companies in its field, supplying the fine foods, dairy and meat industries with products for better flavour, longer keeping, additive-free recipes and vegan alternatives.

Scope of the project

Logo design
Corporate design
Pictorial language
Brochure system
Event design

Corporate identity for the IT holding named softeam

The pictorial logo elements of the typical flight seeds of a dandelion plant symbolize the multi-functionality and mutlitple usability of the software products that are developed by softeam companies.

The conceptual idea is to connect an abstract product and service context with a recognizable emotional story.

Scope of the project

Logo design
Claim develeopment
Corporate design

Corporate identity for the school administration software Ecole

The software brand relates to the educational mission of the schools. The owl as a symbol of knowledge and its dissemination refers to teachers and their relation to adolescent students. The logo emphasizes an emotional and caring approach.  It helps teachers to approach working with an unfamiliar tool reducing any psychological inhibitions. The design communicates: The software is easy to use. The claim promises: with "Ecole" (French for school) you can organize everything in a smarter way ("smarter organisiert").

Scope of the project

Logo design
Claim development
Corporate design

Corporate design for Schliemann de Haas

With the aid of ondesign’s corporate branding specialists the holding company from the food sector is re-creating its entire visual image. The classic yet modern design surprises with the elegantly stylized iconic figure of a hare at the centre of the brand configuration – a reference to the name of Managing Director de Haas. Suggestive of heraldry, the design for the brand emphasizes the long tradition of the trading house.

Scope of the project

Logo design
Corporate design
Web design

Redesign for the Heinz Sielmann Foundation

ondesign presented a fresh interpretation of the brand and a corporate website based on content and mobile
first. The brand repositioning with its attendant communication is designed reach out to younger target groups.

The foundation was set up in 1994 by Prof. Heinz and Inge Sielmannn, and initiates, supports and furthers nature conservation and experience projects to a value of up to 9 million euros annually.

Scope of the project

Logo design
Corporate design
Web design

Relaunch Werkmeister Sleep Culture

Werkmeister is a leading manufacturer of sleep systems – high-end pillows, mattresses and box springs. We are helping them completely reinvent themselves.

ondesign is working with Werkmeister on a complete brand relaunch including repositioning and new brand identity system, tagline development and comprehensive corporate design for all touchpoints: online, offline and POS. A uniform communications system for B2B and B2C, with a brand-centric visual world starting from a redrawn signet of the Werkmeister seagull.

Scope of the project

Positioning
Claim development
Corporate design
Web design
B2B communication, online/offline
Exhibition design
Packaging

KNÖLL FINANCE

ondesign assisted Knöll Finance in a comprehensive strategic design process, advising on corporate identity and repositioning, creating a new brand DNA and developing a tagline.

The agency then assisted in the all-inclusive brand relaunch, including cross-media corporate design, web and print creation.

www.knoell-finance.de

Scope of the project

Tagline development
Logo redesign
Corporate design
Brochure system
Web design

GATEPROTECT

gateProtect has established itself alongside the big names in the IT security industry as an insiders’ tip with cutting-edge technology. The new branding stands for the claim to innovation leadership, occupies a colour scheme not yet used in this sector and expresses the USP in a nutshell: eGUI – the ergonomic interface.

Scope of the project

Naming
Claim development
Logo design
Corporate design
B2B communication, online/offline
Web design
Exhibition design

RENNSTEIG

The company from the Knipex Group that continues the tradition of the Thuringian tool specialists needs to harmonize and modernize its overall presentation. We create a visual identity with a catalogue system as precise and intelligent as the tools themselves, and as pleasant and approachable as the experts from Rennsteig.

Scope of the project

Redesign of the logo
Corporate design
Catalogue system

TAURON

A brand of pliers with identification potential was sought specifically for the North American cable processing industry as a professional target group.

The name expresses strength and stability: Tauron – made up of Taurus, the Latin word for a bull, and Electron as a term for the industry in which it is to be used. The design is deliberately rational, German and timeless.

Scope of the project

Naming
Claim development
Logo design
Corporate design

ACT – ATLANTIC CHEMICALS TRADING

ACT is a leading distributor of vitamins, artificial sweeteners and energy ingredients.

ondesign develops a multi-media brand identity and a distinctive visual language to be established internationally.

www.act.de

Scope of the project

Corporate design
Web design
B2B communication, offline/online
Exhibition design

NUTRINEO

The Uelzena division nutrineo develops private label products such as foods for athletes and dietetic products for the health food market.

ondesign gives the new brand a dynamic appearance for its launch, with a carefully harmonized system of visual language and design elements.

Scope of the project

Corporate design
B2B communication
Exhibition design

EVOBYTE

evobyte originated from a re-naming of the IT consultancy firm Sourceindex with the aim of positioning the firm clearly in the field of hosting and cloud services.

The development of the name emphasizes the flexible service offered, with the server capacities – the space for bytes – scaled in an “evolutionary” manner according to the customer’s needs: hence “evobyte”. The design is deliberately objective, smart, technical.

Scope of the project

Naming
Logo design
Type design
Corporate design
Web design

BEOS

BEOS, the German base for the International Space Station ISS, is the connection between the scientific teams on the ground and the astronauts who carry out defined experiments in space.

The logo suggests the fascination and strangeness of space, that surrounds our blue planet.

Scope of the project

Logo design
Type design
Corporate design

BERG + SCHMIDT

Berg+Schmidt is the member of the Stern-Wywiol Gruppe specializing in feed additives. ondesign sharpens the company’s visual brand profile with image communication and exhibition presentations.

Together with its subsidiary Berg+Schmidt Energy, Berg+Schmidt established a supplier of renewable energy sources. The word-and-picture design creates a visual connection with the vegetable origin of the raw materials.

Scope of the project

Logo design
Corporate design
Brochure system
Exhibition design

CITY MANAGEMENT HAMBURG

City Management Hamburg represents the interests of an economically and culturally attractive town centre.

The triad consisting of offers to a broad clientele, exclusive shopping amenities and closeness to the Alster lake is expressed in the three-colour logo, whereas an emotional key visual combined with changing cultural topics is used for advertising the occasions on which Sunday shopping is possible.

Scope of the project

Logo design
Corporate design
B2C communication, online/offline

AWI – ALFRED WEGENER INSTITUTE

The Alfred Wegener Institute is one of the world’s leading polar research centres; as part of the Helmholtz Community it holds a place in Germany’s scientific elite.

ondesign presents a corporate design system that gives space to the fascination of polar research and does justice to the scientific expertise of the AWI.

Scope of the project

Claim development
Redesign of the logo
Corporate design
Brochure system
Web design

STERNVITAMIN

The starting point for all visual communication is the new word trademark consisting of lettering specially developed for SternVitamin in which the designers emphasize the element VITA, the Latin word for life. This clearly expresses the USP and achieves a degree of differentiation unique in the vitamin industry.

www.sternvitamin.de

Scope of the project

Logo design
Type design
Corporate design
Brochure system
Web design
Exhibition design

MESSAGE ON THE BOTTLE

An invitation to designer friends of ondesign to create a personal message on a wine bottle. 70 contributions were received from 80 designers in 16 countries. The design for the exhibition was created by Francalma Nieddu and complemented with elements by Caimi Brevetti. After Hamburg and Milan, the exhibition will tour to other European cities and eventually find a home in a wine museum.

Awards

Scope of the project

Logo design
Communication design
Event conception
Exhibition design

I VIGNERI

From the start, the founder team consisting of Corrado Falco, Massimo Ruffino and Taku Tabuchi had the classic Italian osteria of the 1950s in mind as their model. The designers therefore developed a visual identity in retro style that conveys precisely this atmosphere and delights the guests.

Scope of the project

Logo design
Corporate design

MUSEUM MACHT STARK (Museum makes you Strong)

The best approach is at eye level. So it’s young people themselves who show other youngsters around “their” museum. The sponsor of this peer education project is the German Museums Association. The aim of the initiative “Kultur macht stark” (Culture makes you Strong) – supported by the Federal Ministry of Education and Research – is to give educationally disadvantaged young people access to culture and the sciences. The ondesign team developed an appropriate visual identity for this project.

www.museum-macht-stark.de

Scope of the project

Logo design
Corporate design
Web design

READING (DESIGN) ISLANDS

A carpet that becomes a seat and integrates an enclosed reading area. The “reading (design) island” is very much like a cosy old armchair. The carpets that cover the folding structure of the seats are hand-made Kelims. When folded, the product takes up little space and is easy to transport. It can be used in public buildings to create a reading corner, complemented by a small table, a lamp and a screen as shown in the touring exhibition “reading (design) islands, 10 design seats for 10 design books”.

Scope of the project

Product design
Logo design
Corporate design