HYDROSOL

Based on its award-winning corporate design for Hydrosol, ondesign further refined the brand with new key visuals, icons and a clear visual idiom for print media, screen, fairs and events. Hydrosol presents a lively, unmistakable visual identity at all touchpoints.

The company is one of the world’s most successful technology companies in its field, supplying the fine foods, dairy and meat industries with products for better flavour, longer keeping, additive-free recipes and vegan alternatives.

Scope of the project

Logo design
Corporate design
Visual identity
Trade booth design
Imaging
Typographie

OLBRICHTAROM

Logo design, tagline development, corporate design and trade fair design for a food technology company. The brand symbol made up of “a” and “o” reflects the process of flavour mixing to arrive at a healthy (green) result.

Scope of the project

Logo design
Corporate design
Visual identity
Trade booth design
Imaging
Typography

STERNLIFE

Consumers’ attitudes towards food are changing, and so are producers’. Young entrepreneurs with healthy new ideas are bringing fresh perspectives to the table. That can mean “go vegan” or “100% free.” They expect complete transparency from their suppliers, as well as a new person-to-person way of doing business. ondesign worked with trade booth builder Preuss to create the right get-together venue, a charming SternLife bistro for relaxed encounters among equals.

Scope of the project

Logo design
Corporate design
Visual identity
Exhibition design
Imagery
Typography

STERN-WYWIOL GRUPPE

The trade booth of the Stern-Wywiol Gruppe with its eight food companies presents itself as a marketplace of possibilities. ondesign worked with Preuss Messebau to design a clear spatial orientation with widely visible brands and an open architecture, as befits the interdisciplinary approach of this innovative group.

Scope of the project

Logo design
Type design
Corporate design
Brochure system
Web design
Trade booth design

GATEPROTECT

gateProtect has established itself alongside the big names in the IT security industry as an insiders’ tip with cutting-edge technology. The new branding stands for the claim to innovation leadership, occupies a colour scheme not yet used in this sector and expresses the USP in a nutshell: eGUI – the ergonomic interface.

Scope of the project

Naming
Claim development
Logo design
Corporate design
B2B communication, online/offline
Web design
Exhibition design

ACT – ATLANTIC CHEMICALS TRADING

ACT is a leading distributor of vitamins, artificial sweeteners and energy ingredients.

ondesign develops a multi-media brand identity and a distinctive visual language to be established internationally.

www.act.de

Scope of the project

Corporate design
Web design
B2B communication, offline/online
Exhibition design

NUTRINEO

The Uelzena division nutrineo develops private label products such as foods for athletes and dietetic products for the health food market.

ondesign gives the new brand a dynamic appearance for its launch, with a carefully harmonized system of visual language and design elements.

Scope of the project

Corporate design
B2B communication
Exhibition design

BERG + SCHMIDT

Berg+Schmidt is the member of the Stern-Wywiol Gruppe specializing in feed additives. ondesign sharpens the company’s visual brand profile with image communication and exhibition presentations.

Together with its subsidiary Berg+Schmidt Energy, Berg+Schmidt established a supplier of renewable energy sources. The word-and-picture design creates a visual connection with the vegetable origin of the raw materials.

Scope of the project

Logo design
Corporate design
Brochure system
Exhibition design

STERNVITAMIN

The starting point for all visual communication is the new word trademark consisting of lettering specially developed for SternVitamin in which the designers emphasize the element VITA, the Latin word for life. This clearly expresses the USP and achieves a degree of differentiation unique in the vitamin industry.

www.sternvitamin.de

Scope of the project

Logo design
Type design
Corporate design
Brochure system
Web design
Exhibition design

MESSAGE ON THE BOTTLE

An invitation to designer friends of ondesign to create a personal message on a wine bottle. 70 contributions were received from 80 designers in 16 countries. The design for the exhibition was created by Francalma Nieddu and complemented with elements by Caimi Brevetti. After Hamburg and Milan, the exhibition will tour to other European cities and eventually find a home in a wine museum.

Awards

Scope of the project

Logo design
Communication design
Event conception
Exhibition design

IKEA / MUSEUM OF ARTS AND CRAFTS

A communication campaign was developed for the IKEA exhibition at the Museum of Arts and Crafts (Museum für Kunst und Gewerbe) in Hamburg. The 11-metre-high wall poster on the outside of the museum achieved a Gold Winner Award in the Graphis poster competition and is included in the famous Graphis Poster Annual of 2012.

Awards

Scope of the project

Claim development
Communication design
Exhibition design