RELAUNCH WERKMEISTER SLEEP CULTURE

Werkmeister is a leading manufacturer of sleep systems – high-end pillows, mattresses and box springs. We are helping them completely reinvent themselves. ondesign is working with Werkmeister on a complete brand relaunch including repositioning and new brand identity system, tagline development and comprehensive corporate design for all touchpoints: online, offline and POS. A uniform communications system for B2B and B2C, with a brand-centric visual world starting from a redrawn signet of the Werkmeister seagull.

Scope of the project

Positioning
Claim development
Corporate design
Web design
B2B communication, online/offline
Exhibition design
Packaging

Fattorie Romeo del Castello

This Sicilian vineyard at the foot of Mt. Aetna has been family-owned for centuries. ondesign completely recast the old family coat of arms with its three pilgrim symbols (scallop, staff, rosemary sprig), and gave it an elegant feminine note, appropriate to the new mother-daughter management team. We also designed a complete alphabet based on a Jugendstil-era wine label. We created wine labels with historical wallpaper motifs from the family’s classicistic country estate. The olive oil produced by the Fattorie’s centuries-old trees got its own product branding under the name Felicjuso.

Scope of the project

Logo design
Corporate design
Visual identity
Packaging

Relaunch of the well-known restaurant brand Mykofarm

For over 40 years Mykofarm has supplied up-market restaurants with mushrooms, in particular premium quality Périgord truffles from France.

ondesign is accompanying the relaunch of this long-established brand with a new logo and corporate design. The redesigning covers print media, the brand’s Internet presence as a responsive Web design and the appearance of the packs for the entire product range.

www.mykofarm.de

Scope of the project

Logo design
Corporate design
Web design
Packaging

BERRYLINE B'

A brand, and a letter that says it all: B'

For its client Berryline, ondesign developed a brand for a lifestyle of sport, fitness, fun and high energy. The agency provided the positioning, name, tagline development and packaging. The tagline is B' FIT, B' FAST, B' FIRST. With three vitamin rich energy mix varieties featuring cranberries and cashews, raisins and pecans or guarana, it’s easy to choose: B’ CLASSY, B’ CLEVER or B’ ENERGY

Scope of the project

Positioning
Name development
Claim development
Logo design
Corporate design
Web design
Packaging

Love Booster for SternVitamin

Packaging design development for a novel energy drink with a lifestyle aspect. As the name suggests, the Love Booster drink promises more enjoyment and fitness for love-making. The different versions for Him and Her are a new feature in the hotly contested market for lifestyle drinks. 

Scope of the project

Packaging Design

STERNLIFE

Corporate branding and packaging design for SternLife.
The lecithin product is available from all well-stocked drugstores.
A spoonful a day for physical vitality.

Scope of the project

Logo design
Corporate design
Webdesign
Packaging design

MESSAGE ON THE BOTTLE

An invitation to designer friends of ondesign to create a personal message on a wine bottle. 70 contributions were received from 80 designers in 16 countries. The design for the exhibition was created by Francalma Nieddu and complemented with elements by Caimi Brevetti. After Hamburg and Milan, the exhibition will tour to other European cities and eventually find a home in a wine museum.

Awards

Scope of the project

Logo design
Communication design
Event conception
Exhibition design

KAY-LI

Brand logo, packaging and character development for a range of Asian sauces from TSI.

Scope of the project

Logo design
Packaging

IL MOSNEL

The visual identity for the Franciacorta Pas Dosé Riserva 2004 “QDE” is based on its characteristic regular perlage. These little “beads” of almost equal size, that make it as rare as a string of pearls, become a decorative and identity-promoting element on the label. The gift pack is designed as a treasure chest and discloses its precious contents with the words, “Time and experience that have transformed grapes into emotions”.

Scope of the project

Packaging

ST. JOHN HOUSE WINE

Pack development for the house wine series of the London gourmet restaurant St. John. The archaic-looking company symbol becomes the vehicle for the visual identity of the wine labels. In this way the restaurant, which specializes in pork dishes, offers the right wine for the meat.

Scope of the project

Packaging

LOUIS LECKER CONFECTIONERY

Brand logo, pack and character development for a TSI confectionery range.

Scope of the project

Packaging