A one-letter brand for an energy mix

Berryline B'

A brand, and a letter that says it all: B'

For its client Berryline, ondesign developed a brand for a lifestyle of sport, fitness, fun and high energy. The agency provided the positioning, name, tagline development and packaging. The tagline is B' FIT, B' FAST, B' FIRST. With three vitamin rich energy mix varieties featuring cranberries and cashews, raisins and pecans or guarana, it’s easy to choose: B’ CLASSY, B’ CLEVER or B’ ENERGY

Project scope

Name development
Claim development
Logo design
Corporate design
Web design


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