Relaunch Werkmeister Schlafkultur
Werkmeister Sleep Culture
Werkmeister is a leading manufacturer of sleep systems – high-end pillows, mattresses and box springs. We are helping them completely reinvent themselves.
ondesign is working with Werkmeister on a complete brand relaunch including repositioning and new brand identity system, tagline development and comprehensive corporate design for all touchpoints: online, offline and POS. A uniform communications system for B2B and B2C, with a brand-centric visual world starting from a redrawn signet of the Werkmeister seagull.
Scope of the project
Positioning
Claim development
Corporate design
Web design
B2B communication, online/offline
Exhibition design
Packaging