RELAUNCH WERKMEISTER SLEEP CULTURE

Werkmeister is a leading manufacturer of sleep systems – high-end pillows, mattresses and box springs. We are helping them completely reinvent themselves. ondesign is working with Werkmeister on a complete brand relaunch including repositioning and new brand identity system, tagline development and comprehensive corporate design for all touchpoints: online, offline and POS. A uniform communications system for B2B and B2C, with a brand-centric visual world starting from a redrawn signet of the Werkmeister seagull.

Scope of the project

Positioning
Claim development
Corporate design
Web design
B2B communication, online/offline
Exhibition design
Packaging

Reeper B.
REEPER B.
Packaging and branding
Werkmeister Schlafsysteme
WERKMEISTER SCHLAFSYSTEME
Packaging and corporate design
Fattorie Romeo del Castello
FATTORIE ROMEO DEL CASTELLO
Packaging and Corporate design
Mykofarm
MYKOFARM
Packaging
your brand
YOUR BRAND BY NUTRINEO
Packaging
Berryline B'
BERRYLINE B'
Packaging
KAY-LI
KAY-LI
Packaging
MESSAGE ON THE BOTTLE
MESSAGE ON THE BOTTLE
Corporate design, packaging
Fairs & exhibitions
STERNVITAMIN DOSE
STERNVITAMIN LOVE BOOSTER
Packaging
LOUIS LECKER SÜSSWAREN
LOUIS LECKER SÜSSWAREN
Packaging
IL MOSNEL
IL MOSNEL
Packaging
ST. JOHN HAUSWEINE
ST. JOHN HAUSWEINE
Packaging