CITY MANAGEMENT HAMBURG

City Management Hamburg represents the interests of an economically and culturally attractive town centre.

The triad consisting of offers to a broad clientele, exclusive shopping amenities and closeness to the Alster lake is expressed in the three-colour logo, whereas an emotional key visual combined with changing cultural topics is used for advertising the occasions on which Sunday shopping is possible.

Scope of the project

Logo design
Corporate design
B2C communication, online/offline