TAURON

A brand of pliers with identification potential was sought specifically for the North American cable processing industry as a professional target group.

The name expresses strength and stability: Tauron – made up of Taurus, the Latin word for a bull, and Electron as a term for the industry in which it is to be used. The design is deliberately rational, German and timeless.

Scope of the project

Naming
Claim development
Logo design
Corporate design