Logo design is brand design. The logo is the central element in how your company appears to the outside world. In logo design we strive to represent the most important values of your company. This is where Visual Identity starts. A thorough knowledge of the market environment is important for the clear targeting and visual positioning of your new brand. The trick is combining the rational and emotional levels. Only in this way can we create an unmistakable mark that people understand immediately and that customers learn to love.
Brands need branding
Be it a word and graphic combination or purely a word mark, the logo is a central element of a company’s public appearance.
In logo design, we strive to represent the most important values of a company’s personality. This is where visual identity starts. The real key is combining the rational and emotional levels.
This requires a close knowledge of the context, positioning and goals of the brand.
Logo Design
Design of a new Logo
Logo-Redesign
Logo-Relaunch
Logo-Facelift
Typical starting points
New company founding
Reorientation of a brand
Restructuring a brand architecture
Updating a logo
Fattorie Romeo del Castello
This Sicilian vineyard has been family-owned for centuries. ondesign completely recast the old family coat of arms and gave it an elegant, feminine note, corresponding to the new mother-daughter management team. We also designed a complete alphabet based on a Jugendstil-era wine label. Last but not least, we created wine labels from old wallpaper motifs from the family’s classicistic country estate.
Project scope
Logo design
Corporate design
Font development
Packaging
Ronco Safran
ondesign created a B2B brand for the high-end food business where high ingredient quality is important. Ronco Safran deals in hand-selected saffron from Iran, the world’s leading source of the product. Our designers brought authenticity and quality to life in the brand mark. A clear, reduced visual idiom underlines the brand’s premium character in print and online advertising.
Project scope
Logo design
Corporate Design
Webdesign
USA Rice Federation
An image approach that gets a smile and wins friends.
The logo is part of a campaign to promote rice from the US for restaurants and catering.
Awards
Designzentrum NRW
(reddot)
EULDA
– Best of nation
Project scope
Logo design
Corporate Design
Etica del bere
The Rotary Club the City of Naples held a competition for a logo for a teenage alcoholism prevention project. The winning logo shows a glass with a drop under it, looking like an exclamation mark and strengthening ethical awareness for responsible and tasteful alcohol enjoyment. As a hand stamp at the entrance to clubs and discos, the logo becomes an eye-catching temporary tattoo.
Awards
1. Prize des Logo design contest Etica del Bere
Project scope
Logo design
Softeam
The vivid logo elements of flying dandelion seeds symbolize the versatility and multifunctionality of the software products developed by the companies of the Softeam Group. The concept combines a relatable emotional story with an abstract product and services context.
Project scope
Logo design
Corporate Design
City Management Hamburg
City Management Hamburg represents the interests of a vibrant business and cultural city centre. The trio of wide-ranging offerings, exclusive shopping and closeness to the Alster lake is presented in a tricolour logo, while an emotional key visual with changing cultural motifs advertises the Sundays open for shopping.
Project scope
Logo design
Corporate Design
B2C communication online/offline
OlbrichtArom
Founded in 1872, the Olbricht flavourings factory got a new start with the Stern-Wywiol Gruppe. The makeover included a new visual identity. ondesign gave the brand a signet that expresses the company’s healthy and good-tasting flavour mixes. The brand design was applied to the entire visual identity of the brand.
Project scope
Brand relaunch
Claim develop,emt
Corporate Design
B2B communication
Theater für Kinder
Along with the corporate design, ondesign developed this symbol for the oldest private theatre of its kind in Germany. Intelligently emotional, it promises entertainment of high standards for a discerning young target group. This is one of the projects for which ondesign was awarded the KulturMerkur award by the City of Hamburg, for promoting cultural institutions through corporate design work.
Awards
EULDA
– Winner Award
Project scope
Logo design
Corporate Design
HGP Audioelektronik
Corporate design and logo for a manufacturer of high-end speakers. The bass clef of musical notation stands for sound quality, in conjunction with the company’s initials.
Awards
BDG Logowettbewerb
– 1. Prize
EULDA
– Winner Award
Project scope
Logo design
Corporate Design
Berg+Schmidt Energy
With its subsidiary Berg+Schmidt Energy, Berg+Schmidt founded a supplier of renewal energy. The word and graphic mark creates a visual reference to the vegetable origin of the raw materials.
Project scope
Logo design
Corporate Design
DICA
Corporate design for the Italian women’s association of Hamburg. DICA is an open platform for social and cultural initiatives for Italian women in Hamburg. The upper-case D and a few graphic elements form an apple, the symbol of the association. The apple is a symbol for femininity, from Eve in the Bible to Italy’s well-known comic heroine Valentina Mela Verde (“Valentina Green Apple”) of the 70s.
Project scope
Logo design
Corporate Design
Hamburg stock exchange
The client wished to retain the symbolism of the existing seal from the 16th century. At the same time, Germany’s oldest stock exchange (founded in 1558) wanted a newer and relatable visual identity. We turned the architecture of the exchange hall into a quickly recognizable symbol that also references the five individual exchanges in the five arches.
Awards
EULDA
– Winner Award
Projekt scope
Logo design
Corporate design
Deutsche Back
The visual identity of this baking mix producer confidently places it in the context of traditional baking, likably and approachably. In addition to the obvious, the company mark standards for the combination of the right components in the right proportions, for balanced baking harmony.
Project scope
Logo design
Corporate Design
Webdesign
Schliemann de Haas
With the help of ondesign’s corporate branding specialists, this food holding company got a complete image makeover. The classically modern approach surprises the viewer with the elegantly stylized icon of a hare in the centre of the brand configuration, a reference to the name of the owner-operator, de Haas. The almost heraldic design approach of the brand bespeaks the long tradition of this trading company.
Project scope
Logo design
Corporate Design
evobyte
evobyte when IT consultancy Sourceindex repositioned itself squarely as a provider of hosting and cloud services. The new name emphasizes flexible services, server capacity, room for bytes, and evolutionary scaling to customer needs - evobyte. The design was kept factual, smart, technical.
Project scope
Naming
Typedesign
Logo design
Corporate Design
Message on the bottle
An invitation by ondesign to designer friends to create a personal message on a wine bottle. 70 creations by 80 designers in 16 countries. The exhibit design concept was done by Francalma Nieddu and completed with elements by Caimi Brevetti. The exhibit will be shown in Hamburg and Milan, and then travel to other European cities before going to a wine museum.
Awards
Project scope
Logo design
Communication Design
Event concepts
Exhibition design
Flour Art Museum
Mühlenchemie’s company museum holds the world’s largest collection of artistically designed flour sacks. ondesign made the millstone the central visual element, which recurs throughout the corporate design of the collection.
Project scope
Logo design
Corporate Design
Stern-Wywiol Gruppe
The Group is one of the world leaders in food and feed ingredients. Its company mark symbolizes the group in the form of a star, drawn from the name Stern (“star” in German). Its form and identity derive from the strength and independence of the operative companies, a group in a star formation.
Project scope
Logo design
Corporate Design
Webdesign
Kay-Li
Brand logo, packaging and character development for a line of Asian sauces from the TSI company.
Project scope
Logo design
Packaging
Inch Designservice
This model maker was looking for an expressive way to show its professionalism. Since everything it does revolves around spatial objects and containers in the cosmetic industry, our designers presented the brand name as a 3D model. The text image says it all at a glance.
Project scope
Logo design
Corporate Design
Bologna
Our agency was invited to a design competition for a new branding for the city of Bologna. The resulting dynamic arch forms point to the variegated aspects of urban life and the incomparable architecture of the city.
“Discover. Enjoy. Live.” describes the concept of personal life experience as a way to discover step by step what the city has to offer.
Project scope
Logo design
Corporate Design
I Vigneri
From the beginning, the founder team of Corrado Falco, Massimo Ruffino and Taku Tabuchi had in mind the classic Italian osteria of the 50s as a model. Our designers created a visual identity in retro style that communicates this atmosphere and delights guests.
Project scope
Logo design
Corporate Design
Museum gives strength
This time it’s the kids who guide their peers through “their” museum. Patron of this peer education project is the German Museum Association. The goal of the “Culture gives strength” initiative, promoted by the Federal Ministry of Education and Research, is to give relatively uneducated young people access to culture and science. The ondesign team developed the appropriate visual identity.
Project scope
Logo design
Corporate Design
Webdesign
Hydrosol
The quality and mouth feel of yogurts and dips depend on intelligent ingredients for the right consistency. The complementary functions of ingredients are hinted at in the lettering with the mirror-image shapes of the h and y. This lays the foundation for the corporate design.
Awards
EULDA
– Winner Award
Project scope
Logo design
Corporate Design
Webdesign
Vini e Oli di Sicilia
A symbol for two unmatched products of the Mediterranean’s largest island - wines and olive oils. A classic font to which a fresh formal idiom is added, with stylized sun, olive and wineglass. A symbol of authenticity and taste.
Project scope
Logo design
Corporate Design
Susanne Grandel translations
Translation makes it possible to communicate across languages. The signet for this diverse dialogue emphasizes the client benefit provided by this translation agency in connection with the owner’s initial.
Project scope
Logo design
Corporate Design
Anke Lambrecht
A specialist in structural packaging, Lambrecht develops packages for food and non-food products. She’s solution-oriented and always focused on the respective market or product context. And that’s what her signet stands for - the right solution.
Awards
EULDA
– Winner Award
Project scope
Logo design
Corporate Design
Webdesign
SternVitamin
The starting point for all visual communication is the new word mark in a font newly developed for SternVitamin, with the Latin word for life - VITA - highlighted. This brings out the USP and creates a unique differentiation within the vitamin industry.
Project scope
Logo design
Typedesign
Corporate Design
Brochure system
Webdesign
Messedesign
Reading Design Islands
Event logo for an exhibit with eponymous reading islands by designer Francalma Nieddu.
Awards
EULDA
– Winner Award
Project scope
Logo design
Exhibition design
Product Design
Ecole
The logo configuration puts this software brand in the context of the education purpose of schools. The owl as a symbol of knowledge and its transfer speaks to teachers and their self-image. The logo emphasizes an emotional, caring attitude. Access to an unaccustomed tool for teachers is made easier, and any psychological barriers are reduced. The design communicates that the software is child’s play to use. The tagline promises that with “Ecole” (French for school) everything is more intelligently organized.
Project scope
Logo design
Typedesign
Corporate Design